How We Launched WebAR Tool That Became Popular in 100 Countries

Anna Belova
3 min readApr 2, 2021

MyWebAR, the service that helps users create augmented reality for the web developed by DEVAR is now being used in 100 countries around the world. The company has reached a record high in new users on the service at the beginning of 2021. The user base now includes webAR creators from 101 countries, including Pakistan, Ethiopia, the island of Mauritius.

DEVAR launched its MyWebAR service in March 2020. The platform allows not only the experienced developers, but also the users without any programming skills to create augmented reality (AR) for web browsers in just a few minutes. All you need is to upload the 3D models (the service supports all popular file formats: GLB, FBX, DAE, OBJ), video and audio and add them to your product. The service is fully compatible with iOS and Android web browsers, as well as Windows, MacOS, ChromeOS and more.

In practice we see a clear trend towards the widespread use of augmented reality technology. In the next 2–3 years a large part of the market of physical goods will be digitized or «augmented» with AR. A new industry called Phygital is taking shape before our eyes.

And we are happy to be a part of the change. Just 3 years ago, creating products with AR was expensive and time-consuming. DEVAR could take half a year to prepare books with their own development and editorial staff. By launching the MyWebAR service, we made it possible to create an augmented reality product in literally one day and several times cheaper. And most importantly, we gave everyone — from students and teachers to companies that create AR for their clients — the opportunity.

Interestingly, the launch of the first version of MyWebAR coincided with the March 2020 pandemic, when teachers around the world were first confronted with the need to teach online. In all countries there were absolutely similar problems: how to involve children in the learning process, how to make the material useful and effective? Demonstration of materials in augmented reality format became the «magic key» to the child — concentration, motivation to learn, understanding and memorization of the material increased.

For the teachers themselves, the use of ultramodern technology is an opportunity to raise their own authority and surprise their children. And it worked. DEVAR has developed a special subscription plan for educational institutions and now has educational institutions from at least 60 countries on board.

Just imagine, only 10 months since the launch — and our service is used in most countries of the world. We are constantly extending the functionality of MyWebAR, and updating the platform almost every month. Now it is possible to create complex interactions, scripted animations, and even games with augmented reality. And all of this, let me remind you, works in an ordinary web browser. Augmented reality is becoming available to everyone.



Anna Belova

Founder & CEO DEVAR - canva for Augmented Reality. Forbes U30